Habsburg Digital
About us

Habsburg Digital, the origins

European management practice, Japanese precision and Asian values: the way of working behind everything we do.

Our story

A UK start and now working internationally

Habsburg Digital Ltd was founded in the United Kingdom in 2022 and is led by its two directors, Kris von Habsburg and Huyen. From the United Kingdom we work with clients across Europe and around the world.

Much of our work is about the digital renewal of business processes. Through Habsburg Digital we provide our clients with modern tools that save costs, increase their exposure in marketing and sales, and reduce friction in their processes. Technology is only ever part of the answer, so we always look at the whole business first.

We prefer to work with fellow entrepreneurs and with small and medium-sized companies, many of them family businesses, that run their business honestly and care about their products and services, their customers and their staff. Occasionally we also work with likeminded larger organisations. Our founders lead every project personally, supported by a team with backgrounds in accounting, finance, sales and marketing, etc.

The founders

Who you will work with

Kris and Huyen in the Habsburg Digital office

Kris von Habsburg

Director

Kris had a varied and colourful early career, which included management consulting; which became a thread through his whole working life. He has always embraced change and the modernisation of how businesses work. In the 1990s he was the inspiration behind new business concepts such as the apartotel, apartments run jointly as a hotel, and he developed the first online B2C tour operator.

His first consulting projects came while teaching at an international college in Thailand, which placed its lecturers with companies to solve real problems. He went on to found his own management consultancy in Australia, later continuing it in the United Kingdom, and has advised businesses in several countries and industries across Asia, Australia and Europe. In 2022 he founded Habsburg Digital Ltd.

Kris is also a lawyer and a founding director of a legal services firm in the United Kingdom. He is Dutch, Australian and British, and brings an international eye for structure, governance and long-term thinking. He speaks English, Dutch and German, and some Thai, Spanish and French.

Nguyễn Thị Thanh Huyền

Director

Huyen's career grew with large international companies, including a Japanese multinational. She lived and worked in Japan for a while, and was sent to other countries to work and troubleshoot. She rose to become CEO and then chose to build businesses of her own. Today she is an entrepreneur in her own right and a director and shareholder of Habsburg Digital Ltd.

Those who work with Huyen know her for her in-depth knowledge and expertise, and for her ability to bring about change for the better. She has a quiet personality and a deep understanding of how organisations really work, and is highly respected by everyone she works with. Because she has built businesses herself, she understands our clients' situation from the inside. She speaks Vietnamese, English and Japanese.

What we stand for

Five promises

  • We look first and advise second. No ready-made formulas.
  • We do the work ourselves and train your people, so the results stay with you.
  • We keep what you share confidential.
  • We are honest, including when the best advice is to do less.
  • We work only in ways that are fully legal and correct.
Our principles

How we work with you

  • Evidence before opinionOur advice rests on facts and reliable sources. Where something is uncertain, we say so.
  • Open about costsWe discuss scope and budget openly and early.
  • Results that matterTogether we define what success looks like for your business, and keep an eye on it.
  • Integrity without exceptionWe work only in ways that are lawful and transparent.
  • DiscretionWhat you share with us is treated with care and discretion.

Would you like to talk about your business?

Contact us